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About a year ago, the Competition Council issued an order to Trendyol, one of the largest e-commerce platforms in Turkey. had opened an investigation. The reason for this
About a year ago, the Competition Council issued an order to Trendyol, one of the largest e-commerce platforms in Turkey. had opened an investigation. The reason for this research was Trendyol’s automatic pricing mechanism for sellers. Studies have shown that this mechanism has the potential to hinder competition had been discovered.
Now there is a new development regarding this topic. Competition Board, the investigation has been completed explained. The statement stated that Trendyol made some commitments for the automatic pricing mechanism and that these commitments were made in order to end the investigation. proved sufficient was declared. With what commitments has Trendyol managed to avoid the Competition Council investigation?
It will not be possible to target specific seller(s) when defining rules within the scope of the automatic pricing mechanism.
It removes the ‘Equal to Buybox Price’ option from the automatic pricing mechanism and only offers sellers the options ‘Stay Below Buybox Price’ and ‘Stay Above Buybox Price’. Additionally, the “Stay Below Buybox Price” and “Stay Above Buybox Price” options will be arranged in such a way that they will not produce the same result as the “Equal to Buybox Price” option (such as not being able to write 0% or stay below 0 TL or stay above it in percentage and amount).
Regarding the buybox criteria, the use of automatic pricing mechanisms by sellers will not be taken into account as a criterion in the operation of the algorithm.
It will inform sellers about the features of the automatic pricing mechanism, but will not share data from other sellers with sellers about the use of the automatic pricing mechanism.
It will make training content on the operation of the automatic pricing mechanism available to sellers, and provide its employees with competition law training within the scope of the concerns within the scope of the investigation and the commitments presented.
It will submit a report to the Competition Authority for three years to ensure compliance with the commitments can be monitored.
The commitments will be executed within 60 days of notification of the short decision to Trendyol, and all commitments will remain valid as long as the automatic pricing mechanism remains in effect.
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Source: Web Tekno
Alice Smith is a seasoned journalist and writer for Div Bracket. She has a keen sense of what’s important and is always on top of the latest trends. Alice provides in-depth coverage of the most talked-about news stories, delivering insightful and thought-provoking articles that keep her readers informed and engaged.
