A company that is a leader in the world of technology Apple We know them for their success.

So little is known about what is behind the company’s success? a failed period What if we say that this is so?

In the 90s, Apple was on the brink of bankruptcy by releasing one failed product after another, as if someone had cast a spell!

The main reason for this unpleasant situation was the Steve Jobs leaves the company is shown.

So Steve Jobs’ departure is Apple’s golden age had disturbed it.

This unpleasant separation destroyed the innovative spirit at Apple and the company’s leadership struggling with indecision He had entered an era.

In other words, Apple is close like a ship that has lost its direction He was at a point where he didn’t know where he was going anymore.

The new management ignored the essence of Apple by focusing on marketing rather than technology, and many unsuccessful products were released during this period.

Apple attracted consumers with many products it launched in the 1990s. disappointed had hurt him.

Some ideas were quite innovative and led to future products that made Apple Apple. the basics He had created.

However, they had many problems in marketing and technical aspects and therefore could not achieve success.

Although Newton, for example, was an idea way ahead of its time It was expensive, cumbersome and software buggy.

The Macintosh Performa series is user experience ignored and it was complicated for the consumer.

In terms of performance It was well below expectations.

Apple at the time By producing an unnecessary amount of product It confused both consumers and internal teams.

In addition to all this, the simultaneous exposure to increasing competition has obviously made the situation even worse.

User-friendly operating systems such as Windows 95 from Microsoft and the affordable and convenient computers from IBM Leaving Apple in an even more difficult situation It rapidly decreased its market share.

In addition, consumers Offering more open and flexible systems tended to favor rivals.

In other words, both poor performers and “closed ecosystem” Apple, which took this approach, found itself in a very difficult situation.

Everything started to change in 1997 when Steve Jobs returned to Apple.

Jobs quickly returned to the company to solve all these problems. radically restructured.

First, it simplified the complex product line and introduced products like the iMac. focused on modern and stylish products.

In addition, the emphasis is on software iTunes and App Store innovations implemented, such as

Thanks to these steps, Apple literally entered the 2000s with a fresh start was reborn from the ashes.

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