The latest example of the impact of industries transforming artificial intelligence came from Turkey. For the first time, an advertising campaign was broadcast on Turkish television that used artificial intelligence tools in many stages, from dubbing to visual production. The three-film advertising campaign, signed by the new generation of e-commerce infrastructure ikas, shows how big a role artificial intelligence technologies can play in communications.

Ikas Marketing Manager Çağrı Menteş shared his evaluations on this topic and said: “Ikas, which makes things easier in e-commerce for companies of all sizes with its fast and easy-to-use next-generation e-commerce infrastructure, has proven that it represents the new generation and follows the innovation in communications with television advertising which is prepared with artificial intelligence technologies.he said.

Artificial intelligence was used at all stages, from dubbing to visual production

The three-film advertising campaign used artificial intelligence technology at every stage of various production processes, from dubbing to visual production. In the films, ikas users representing different groups were depicted in visual universes consisting of the products they sold. “You also sell to the whole world!” The commercials emphasizing this statement drew attention to the ease with which IKAS can sell to all corners of the world.

Ikas Marketing Manager Çağrı Menteş emphasized that they believe they are leading the e-commerce sector as well as communication and marketing with innovative technologies: “We have long been using artificial intelligence technologies in various areas of our marketing activities. In an example of courage, we also produced our first AI-powered television commercial. With our own creative team, we managed to produce a three-film advertising campaign in-house, which normally requires large productions. We produced 1920 static images and 164 videos using 8 different artificial intelligence tools until we finalized the movies. By incorporating this visual palette, we achieved a result that made us happy. In our campaign, inspired by the success stories of our users, we tried to explain the ease of selling worldwide with highly realistic artificial intelligence productions.he said.

A world where anyone, anywhere, anytime can sell

Çağrı Menteş emphasized that ikas is a new generation of trading infrastructure that provides the features needed in e-commerce, without additional fees and surprise charges, since the day it was founded: “With this advertising campaign, a first on Turkish television, we emphasize how strong and user-friendly ikas’ technological infrastructure is. We used different tools at each stage, from text to images, from animation to voice-over, and created a harmonious composition. As we tried to emphasize in the commercial; We dream of a world where anyone can sell anywhere, anytime, and we are working to make this dream a reality. We will continue to follow innovations and incorporate them into both e-commerce and our communications activities.”

The fastest growing and easiest to use e-commerce infrastructure

With its fast and innovative infrastructure, ikas offers companies of all sizes the opportunity to set up an e-commerce site and sell it to the world without any technical knowledge; It is also making a global impact with the automation technologies, marketing tools and user-centric infrastructure it has developed. The startup, which received a $20 million Series A investment round in April 2024, was awarded as the fastest-developing and easiest-to-use e-commerce infrastructure by respected enterprise software and service rating platform G2. Ikas, which announced its Eyüpspor and Basketball Super League sponsorship in recent months, made a name for itself with the advertising campaign it produced in September with the help of the company’s staff.

ikas’ new commercials: