starting this week Snapconversational will start bidding Optional subscription call SnapchatPlus which unlocks exclusive and early access features.

It is paid $3.99 per month The subscription is aimed at “people who spend most of their time communicating with their closest friends on Snap,” he told The Verge. jacob andrew Senior Vice President of Company Products.

Dubbed Snapchat Plus, This is Snap’s first real attempt to make money outside of advertising. However, Andreu says there is no expectation that Plus will become a “material source of new revenue.” At least initially, Snapchat Plus is mostly a cosmetic update. Distinctive features include the ability to:

– Change the app icon style.

– Know who saw the story again.

– Pin one of the contacts you have in the app to the top of your chat history ‘Best friends’.

Going forward, Andreu says that “single-user” features like the “Best Friends” pin will likely remain closed to Plus subscribers, while Functions that depend on relationships with others They will eventually be released to the entire user base.

Snap doesn’t just want to generate advertising revenue

When introducing paid tiering, you naturally wonder if you’re going to pay people to opt out of in-app ads. Andreu downplays this possibility and told the mentioned media outlet “Advertising will be the foundation of our long-term business model.”

Nevertheless, it is clear that there is an opportunity for income diversification. business hardware It has not been and probably will not be important in the near future, therefore Subscriptions are an obvious area to explore.

Andreu also tells the publication that had informal conversations with people who work in paid streaming services, Many of them have added or are in the process of adding ad-supported tiers. “The tiers where they monetize the least but can inject ads are actually the most profitable and profitable tiers,” he said.

Snapchat isn’t the only social platform that has recently introduced a paid tier.

Social network Twitter It recently announced its new subscription model Twitter blue. The paid version of the application allows users to access special services For $2.99 ​​per month. Among its main features are the following:

– To cancel a tweet: Twitter’s Blue version adds a (customizable) post timer that lets you confirm messages before they’re permanently posted.

– Topic: Twitter Blue has 6 different themes (Blue, Yellow, Red, Purple, Orange and Green). The selected color is applied to the links, the post button and the rest of the accent color elements.

– Laboratories: Twitter Blue is a trial version that includes trial functionality. This is the purpose of the Labs section, and it currently allows you to set up conversations.

– reader: The reading mode of the theme can be adapted to the selected font size.

– Application icon: Customer can choose more than one, including seasonal.

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