Thirty year partnership between Apple as well as Jony Iveinfluential designer, according to the newspaper New York Times, is over. In 2019 I already left the apple company to start his own design company called With love fromwho has since advised Apple. Now, according to the publication, the companies have agreed not to renew the contract, which, when signed, gave more $100 million to the company Jony Ive.

The NYTimes information indicates that both parties had their own reasons for not renewing the contract. Leaders Apple questioned the amount paid company I for the services provided, in addition to being disappointed that some of their employees left to work as part of a team in With love from.

Already Jony Ive focused on the freedom to accept clients without permission Apple. This is because the treaty between them required him to inform Apple future products from other companies, as well as giving the iPhone manufacturer veto power I other companies that Apple considered competitors. So, when the contract expired, both agreed to go their separate ways. However, neither side commented on the case to an American newspaper.

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Jobs partner and responsible for iMac

Jony Ive is British and moved to the United States in 1992 work at Apple. In 1997, when the company was on the verge of bankruptcy, Steve Jobs commissioned a designer to design iMacwho was successful and responsible for rebuilding the company.

In his biography, workplaces said that I was not just a designer in the company and that “He has more operational power than anyone at Apple except me”.

Jony Ive has been directly involved in products such as the iPod white headphones, has been involved in the design of the iPhone, and finally in Apple Watch.

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Source: New York Times.