Meta for Q2 2022 finacial report published. The published report was quite remarkable. Because the company for the first time in 10 years He said he was losing his income. While this loss is not huge, Meta officials say, income decline can continue. is thinking.

According to Meta’s statements, the money that entered the company’s vault in the second quarter, was $28.8 billion. That is 1 percent less than in the same period last year. This decline in sales also reduced profitability. The company’s profit percentage, which made $6.7 billion in profit, is higher than in the same period last year. 36 percent less than.

The main cause of loss of sales, Apple

According to analysts, the main reason for the loss of sales in Meta Apple. You will have those who remember; With a new feature for iOS, Apple made it impossible for users to be tracked “unauthorized” for targeted ads. This helps advertisers reach the right audience. blocked. Given the global economic conditions, the number of advertisers declined is being considered.

Although revenues are falling, there is an increase in the number of users

Although it appeared from Meta’s statements that there was a loss of income, number of users laughs at. So much so that the number of daily Facebook users increased by 3 percent. up to 1.97 billion reaches. The number of active users in applications such as Facebook, Messenger, Instagram and WhatsApp from Meta 2.88 billion reaches the person. This figure corresponds to an annual increase of 4 percent.