O YouTube relies more and more on Youtube Shorts to be able to compete with tik takrecently the platform started to allow monetization of this content, now want to make it easier to create these videos. With a new tool that is available in the mobile application of the social network Googlecontent creators will now be able to quickly select 60-second snippets of their regular videos to turn them into shorts.

According to the platform’s official release note, this feature will allow YouTubers to breathe “new life into their classic content by offering a new way to engage their audience.” In addition to being able to convert parts of the video into other content, it will be possible to apply filters, texts and other frames or custom gallery images for a new short video.

When finished editing, the user can quickly publish a new one. shorts, which will be linked to the original video. Due to this, this type of content will not only serve as new content for users to view, but also advertising for them to revisit old channel content.

Credits: YouTube Disclosure

This is another one of several tools that Google provides to be able to compete with tik takwhat Instagram as well as facebook they do too. With the success of the Chinese platform, this type of content is becoming more and more popular, even influencing other areas such as the music industry.

For YouTubeO shorts this is not only a way not to lose your audience in a new social network, but also to increase your profits. this week alphabetcompany owner in YouTube as well as Googlereleased its quarterly report stating that its video platform’s ad revenue increased by just 5%, which is considered down from the 14% the platform received in the first quarter.

This caused alarm for the company, which is looking for new ways to profit from the audience present on the platform. One solution that should help bring back ad growth is monetization. shortswhich already has a total of 1.5 billion accounts connected to the platform.

Via: The Verge Source: Youtube

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