TikTok continues to develop new features so that users can enjoy the experience of visiting the platform even more, which is why it has introduced a feature that allows buying and selling tickets on the social network.

The Byte Dance-owned platform, along with ticketing company Ticketmaster, created this option and users can Buying seats for events or concerts Featured artists and content creators such as Demi Lovato, OneRepublic, Usher, Backstreet Boys and World Wrestling Entertainment (WWE), among others.

Although available on a small number of accounts, it is possible that the option will be extended to more users so that they can use the option over time. Currently, artists with access to this feature can add a Link in your videos in the lower left corner and viewers will be able to purchase tickets on the website Ticket Master.

According to the ticketing company, the organizers expect to attract potential customers in a different way.

Snapchat and Spotify are joining the ticket sales

This type of selling through platforms is not new. Previously, Spotify had already enabled this feature so that users could purchase tickets for upcoming events. SnapchatIn turn, it did so in February 2022, also with the same ticketing company.

Spotify Live Events, an initiative of this platform Find and promote live events Depending on the user’s browsing habits, he also used the same company as a ticketing site from June to June.

As a positive feature, not only is it easy for users to find purchase links, but the events it offers Personalized Based on each person’s preferences.

ByteDance, the company behind TikTok, continues to look for new ways to offer a sales service through this social network, as it has already applied for a patent for TikTok Music, a feature that will allow not only to offer tickets, but also to buy. Play and sell music, albums, songs and their lyrics.

TikTok success and viral songs

According to a 2021 study by music analytics agency MRC Data, 67% of TikTok users are more likely to search for songs on streaming services dedicated to this market.

The social network has become a hub for labels to promote both new releases and catalogs. Now a new wave of music marketers is emerging on social media.

Similarly, TikTok creators use music to generate revenue. Song promotion deals between music marketers and influencers have become a major source of income for TikTok creators. Some users can earn hundreds or even thousands of dollars for a single video promoting an artist’s track.

Finally, many artists have written songs specifically for the Bytedance social network. While TikTok is often a launch platform for promoting a newly released track, some artists incorporate the app earlier in the creative process.

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