On the basis of YouTube, they want to create a marketplace to sell subscriptions to streaming services.

You can add an HBO Max subscription to YouTube TV for now, but the number of services will increase in the future. The source did not elaborate on the terms YouTube is negotiating with other companies, but noted that it differs depending on the service.

YouTube subscription shelf

So far, more American sites are joining the discussion. The Peacock streaming service representative has reportedly discussed the possibility of adding the service to the “store” with YouTube. Walmart also showed interest. At the same time, the company is negotiating with the owners of cloud services, which will allow to expand the reach of the audience.

For video streaming services facing more competition and slower growth in the US, the YouTube Store offers another way to increase its customer base. Companies are exploring a variety of new marketing and distribution strategies to increase enrollments.

The idea has been discussed for a long time

In 2020, YouTube discussed launching an online video streaming store. Now, the idea seems to be gaining traction among entertainment companies seeking new audiences. YouTube cited the scale and diversity of its global audience as a reason why streaming services agreed with the idea. According to Google, YouTube has more than two billion monthly users.

As a result, the new YouTube channel store will offer professional marketing for streaming services, as consumers will be able to watch trailers of shows or movies on YouTube for free and then easily pay for a subscription to the service.

At this time, it has not been announced which services will be available and in which countries when the “channel store” becomes available. No official statement has been made about this yet.