Apple may be preparing to change its approach to advertising. The company has historically preferred to prioritize user privacy over using usage data for targeted advertising, but this may change.

Second Mark Gurmanfrom Bloombergads can be shown to other applications in Appleas Apple Books, Apple Podcasts, and Maps – but Apple will still prevent you from displaying your ads in third party applications.

How advertising can be implemented by Apple

AT App StoreCurrently, ads are shown in such a way that developers who pay Apple place their apps higher in the results list. Per Gourmetthe same method will be used in Maps, citing as an example a sushi restaurant that, by paying Apple, will show up as the top choice for those looking for food establishments in the app.

already in Podcasts and booksthe same will happen when audio products and books appear higher in search results – the same thing happens when you search for content on Apple TV+.

The changes don’t seem too extreme and aren’t enough to disrupt the user experience in a big way – after all, in android advertisements are much more intrusive, and even so the usability of the system does not change, so it is difficult to understand how the situations described Gourmet can cause problems for iPhone owners.

In any case, we do not know when these changes will occur, or whether they will actually occur, since although Gourmet has a great track record with regards to Apple’s information, the company has yet to confirm anything regarding this change in advertising.

Google wants to cut ads in Play Store apps
Apps showing ads without warning should also be banned.

Source: Telefonarena

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