“In wartime and hybrid threats, Ukraine.ua’s LinkedIn page, like other official Ukrainian channels, will spread the truth about the war, Russia’s war crimes against Ukraine, and the heroic struggle for freedom in the heart of Europe. The page will also spread the word about the economic impact on Russia. and will reinforce international support to increase sanctions pressure and tell stories about Ukrainian entrepreneurs and companies during the war.

The English page will focus on working with a professional audience – entrepreneurs, opinion leaders, journalists, as well as expats and foreigners in general. Additionally, the Ukrainian community on LinkedIn can now mark a Ukrainian account as a business and highlight their Ukrainian roots.

The Ministry of Foreign Affairs stated that Ukraine’s LinkedIn page is part of Ukraine’s digital channel ecosystem for communication with international audiences, which includes Ukraine’s official website, Ukraine.ua, and profiles of the same name on Facebook, Instagram, Spotify and TikTok. Today, these channels promote pro-Ukrainian narratives – about Ukraine as a country of freedom and dignity with a millennial history, unique cultural heritage and the struggle to preserve European values ​​and world security.