Something is happening to the streaming sectorthe type of content that is massively consumed today, which experienced more than a significant boom during 2020, and although it has seen a decline since then, it is still the favorite choice of many users, especially the youngest ones. A very, very desirable target for services and advertisers, which explains why few tech companies have decided to give it a try.

However, it seems that only Twitch, surely because he was the first, has managed to consolidate and enjoy good health in the industry. The rest, either partially or completely, will leave this bet aside. We experienced the most obvious case in June 2020, right around the time of the streaming boom, when Microsoft decided to shut down Mixer and announced that it would transfer its streams to Facebook Gaming, although it ended up moving to Twitch as well, because Mark Zuckerberg’s streaming platform was not ready to accept the entire community Mixers.

It was not the first decline in this type of service. In 2019, YouTube removed its gaming appclaiming it caused “confusion” among users, and instead built the game center into the main YouTube app. Since then, we’ve seen YouTube make moves to improve stream monetization to attract more streamers, but despite that, it doesn’t seem to be affecting Twitch’s numbers.

Meanwhile, Facebook Gaming was born in 2018, but it was in 2020 that his upward moves increased substantially, first with the launch of an application for Android and iOS, and also with the launch of a program to attract creators with fairly favorable conditions for them. With this move, we could see some Twitch partners make the jump to Facebook, some of them losing their Twitch partner status.

However, Not all of these streamers were able to maintain the conditions set by Facebook Gaming, so in recent months we have been able to see some returns, which prompts us to think that Facebook is reducing the number of streamers on the service. Something somewhat surprising, since the reduction of the offer potentially reduces the number of users (audience) that the platform can be interested in.

And if that wasn’t enough, Facebook reported today to its users that the Facebook Gaming app for Android and iOS will no longer be available on October 28. It is important to clarify that yes, Facebook Gaming will continue to work, only now it will be accessed via the web. However, the move, which seems to indicate that access to the platform from a smartphone is so low that it’s not worth keeping the app, makes us think about the present and the future of the platform.