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WhatsApp has been flirting with the idea of in-app purchases for several years, but its most serious commitment to date hasn’t come after Meta announced the fruition of
WhatsApp has been flirting with the idea of in-app purchases for several years, but its most serious commitment to date hasn’t come after Meta announced the fruition of its strategic deal with Indian tech company Jio: most In-app purchases.
WhatsApp launched in India. full chat shopping service It is possible to view the catalog, add to the cart, select the delivery address and pay without leaving WhatsApp.
While the goals are much bigger, it has been five years since WhatsApp launched the WhatsApp Business app to make it easier for any business to communicate with their customers through the app. wants target Turn WhatsApp into a shopping appTo this end, it has implemented important innovations such as online payments as well as catalogs and collections over the years.
Combining all of the above, the company has now announced The first complete WhatsApp shopping experience, from start to finish with JioMart from India. With this, any user can shop at this supermarket simply by sending a message saying “Hello” to their phone number (yes, it still depends on the phone number, like any other chat).
The process is relatively simple: you choose the shipping address, browse the catalog and add the products you are interested in to the cart, counting each product with a photo, name and description, as well as the option to request information about the product via chat. When you’ve completed everything, it’s time to confirm the order and shipping address and pay.
While chat gives us more payment options, including cash on delivery, this is where the UPI payment system, which has been used on WhatsApp in India for several years, comes into play. Outside of India, it will be the domain of Facebook Pay. Overall, the shopping experience is basically same as you will find in any shopping appThe only difference is, everything happens in a chat.
This WhatsApp includes a full shopping service in its app for the first time, though probably not the only one: Meta has been trying to monetize millions of WhatsApp users for years. The revolution is starting in India, but we’re sure to see more initiatives elsewhere soon.
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Source: Xataka
Alice Smith is a seasoned journalist and writer for Div Bracket. She has a keen sense of what’s important and is always on top of the latest trends. Alice provides in-depth coverage of the most talked-about news stories, delivering insightful and thought-provoking articles that keep her readers informed and engaged.
