Users clicked to report on social media that some YouTubers started showing five ads before the video started. Previously, only two were shown. This innovation has appeared for some people who do not use paid subscriptions. At the same time, you cannot skip videos.

The service itself has already responded to the complaints, reporting that this is due to the ad time exceeding six seconds per clip. They also advised them to file a complaint via the feedback form.

They also wrote on Twitter that they came across five not-to-be-missed long videos. Users are already discussing methods to combat this phenomenon, including ad blockers and alternative clients for mobile operating systems. At the same time, according to some users, the number of pre-video ads reaches eight or even ten.

It is possible that YouTube in this way directs the viewer to purchase premium subscriptions and plans to monetize those who do not want to buy. It is not clear how many users this application has spread to, even in the testing phase. Source