OUR Netflix is looking into launching a cheap, ad-supported plan to try to contain the loss of subscribers, which reached 1.2 million leaving the service in the first half of 2022. But even with the company’s efforts to change that scenario, new research shows that one in four US residents plans to cancel their subscription.

Netflix could lose more subscribers

To learn about the future intentions of service users, reviews.org surveyed nearly 1,000 Americans to better understand streaming consumption habits in 2022. According to the responses, the American consumer pays to access an average of four platforms at the same time.

Despite still leading the US market with a 70% share, Netflix should be concerned about their future, and studies indicate that 1 in 4 people will be able to cancel their subscription within one year. The main reasons for this are the cost of the subscription, which is the highest average cost of a plan in the US market, as well as the lack of content, with 1 in 3 respondents saying that the service has no more shows they want to watch.

Credits: Replay/Reviews.org

O reviews.org indicates that the reason for this lack of content is that the service has become popular by licensing many TV shows and movies from other companies, but because they create their own streams, this content is being gradually removed from the catalog. The COVID-19 pandemic has also played a role. the most popular works of the company without receiving new episodes for more than a year.

While it is not expected that any other streaming service can pose any danger to the reign Netflix. Currently the second most subscribed platform in the US is HBO Maxshare of which is about 10%, and Disney+ lag from 6%.

Other services such as Apple TV+ as well as Paramount+had a market share of less than 5%.

Netflix: All Episodes October 2022
Attractions include the series O Clube da Meia-Noite, the documentary Os Bastidores do Penta and the film A Escola do Bem e do Mal.

Via: 9to5Mac Source: Reviews.org

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