Apple CEO Tim Cook has criticized companies for “obtaining data on the details of people’s lives.”

Tim Cook The International Association of Confidentiality Professionals (IAPP) Summit opened in Washington, DC, with a speech focusing on privacy policy. Manzana To protect the privacy of users. In this regard, he stressed that “this is one of the most important battles of our time.”

The manager acknowledged that protecting privacy was not an easy task, but said he could not tolerate its possible loss. Cook believed that the world without him would be “less imaginative, compassionate, innovative and human.” And he described confidentiality as a “fundamental human right” that “enriches human life.”

Cook differentiated Apple from other companies that “obtain data on the details of people’s lives” and do not give them a “real choice” to decide on this issue. After uttering these words, he followed the tools developed by the computer giant to empower the user Ability to decide whether an app can track your activity on other apps and websites (App Transparency Transparency or ATT) ; Also the ability to “protect your locations and email addresses”.

It adds to that Apple began to decline last year Platforms that collect data without consent. These are applications that have an “Adjust SDK”, a tool that allows the user to control what is called a fingerprint obtained from information such as a cell phone model or IP address, among others. With it you can perform audience analysis for advertising purposes.

Cook emphasized in his speech that users know that all apps in the App Store adhere to the company’s strong privacy standards.

OrOne of the measures taken by Apple in this regard led it to confront the Meta. Just a year ago, before the implementation of ATT, The social networking site published a quote in several US newspapers highlighting Apple policies “Limits the ability of businesses to run personalized ads and reach their customers effectively”. He also claimed that advertisers would see a 60% reduction in their sales for every dollar they spend, due to the company’s privacy policy, led by Tim Cook.

Another aspect that Cook highlighted during his speech was Apple’s fight to deal with cyber threats Which are part of the digital world, including social engineering attacks, disinformation, and massive data leaks.

The manager said, “Security is the basis of privacy because “There is no privacy in a world where personal data can be stolen with impunity.”

Cook emphasized that for these reasons iPhone’s personal data is encrypted to the end, so “even Apple can not see it.” He said the company does not put back doors in the said encryption because if they did, anyone could use them, which would endanger security.

Apple CEO as well Mentioned “Strict Security” previously introduced in the App Store Protect its users’ devices from any type of malware.

Cook also said he is working on regulations that could jeopardize Apple’s privacy and security. He said the company was in favor of privacy regulation, but expressed concern that such regulation could “undermine privacy and security”..

Cook said the policy is being implemented “in the name of competition”, which he has persuaded Apple to believe, but if it forces the company to lift the veto on apps included in its iPhone, the consequences could be serious. .

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