OUR Microsoft fully focused on the opportunity to acquire a game development studio Activision Blizzardbut apparently the purpose of this purchase is not just to increase sales of consoles Xbox, but also gaining momentum in the mobile communications market. This is because with this acquisition, the company will have two of the most popular smartphone games and use them to launch its own mobile game store that will challenge Apple App Store as well as google play store.

The mobile market is the gaming market with the highest income

The Redmond giant’s plan was detailed in a document sent to the UK Competition and Markets Authority (SMA), which analyzes the purchase of studios by the company. In the report, she states that the acquisition will enhance her ability to “build the next generation of play store that works on a variety of devices, including mobile devices.”

In practice, interest Microsoft in Activision Blizzard is to create Xbox Store and take advantage of the huge number of players in Call of Duty: Mobile It’s from candy crush be independent and compete with Apple as well as Google. At the same time, she would not only evade fees App Store as well as Game Storebut will also charge other developers.

Credits: Microsoft Disclosure

But, as indicated Vergand, initially, the company will have to compete only in the market androidbecause the rules iOS prohibit third-party app stores in the system. Along with already installed games, you can use Xbox Cloud Gamingthe company’s cloud gaming system that is attracting more and more new players.

Apple has higher gaming revenue than Xbox and Playstation

Analyzing the profits of the main companies in the gaming market, one can understand what drives Microsoft in the desire to develop their own mobile store. In 2021 Applewhich is not a developer of consoles or games, was the third largest company in the industry, earning a total of $8.5 billion in fees alone. App Store in year.

According to the owner Xboxthe mobile gaming market has now surpassed the console and PC market in terms of gross revenue, with them earning $33 billion and $40 billion respectively in 2020. During the same period, the mobile device market generated $85 billion in revenue. .

By these figures it is easy to understand the will Microsoft to invest in its own smartphone games store, but to do so, it will have to not only attract users, but also offer developers more attractive rates.

Windows 10 22H2: new version available for download
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Via: The Verge Source: Microsoft

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