Apple could not meet the high demand for new smartphones. This was reported by the CNBC TV channel.

Apple CEO Tim Cook said in an interview with the media that the supply of the brand’s new smartphones would have been higher had it not been for production issues. Cook emphasized that the company clearly could not meet the high demand for the iPhone 14 Pro and 14 Pro Max, so supply was limited.

“Obviously we’re after supply and trying to get as many offers as possible to meet demand.”, – said the entrepreneur. According to Tim Cook, the supply of the flagship smartphones of the series will be limited for a while.

Cook also noted that revenue growth would have reached double digits if there weren’t any currency barriers – Apple in particular was hampered by the strengthening dollar. In the end, the senior manager confirmed that the company is reducing the hiring of new employees, but this is only due to its policy of “conscious hiring” of specialists.

Apple’s current report for the third quarter shows that the company’s revenue for the stated period increased by eight percent to $90.1 billion. iPhone revenue increased by 9.67 percent compared to 2021, reaching $ 42.63 billion.