The customer who is cheated when shopping on social media loses their money and the brand loses its reputation.

ISTANBUL (IGFA) – Social media, which we met in 2004, reached 71 million users in Turkey and more than 4.5 billion users worldwide, reaching the position of the largest, most effective and liveliest channel in the internet world.

As social media outlets turn into the world’s largest shopping mall with 4.5 billion users, digital hackers looking to capture a slice of the $5 trillion market are wary, trapping consumers at the slightest mistake. In order not to be scammed while shopping, there are measures that brands must take as well as the obligations of the consumer.

IT COSTS MILLION DOLLARS TO RESTORE REPUTATION

While Digital Exchange’s social media marketing team indicated that the brands’ awareness campaigns helped drive revenue; Emrah Pamuk, CEO of Digital Exchange, said: “It is necessary to spend tens of millions of dollars on marketing to restore the brand’s reputation with fraudulent customers.”

Pamuk said: “If a hacker gets hold of an email, getting it back will cost at least $500, but the compensation for stealing a consumer’s time, money and patience while shopping on social media costs millions of dollars.” reputation-building marketing work for companies.With lower budgets and more effective projects, this can be prevented, and we have been working on that more and more recently.”