Google acquires artificial intelligence company ‘to dethrone TikTok’
October 31, 2022
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As you know, the personal avatar trend that started with Facemoji has become a favorite feature of people. Before that, Meta also announced such an avatar creation feature.
As you know, the personal avatar trend that started with Facemoji has become a favorite feature of people. Before that, Meta also announced such an avatar creation feature. New news also showed that Google wants to join this train.
According to the information shared, Google has launched the artificial intelligence-based avatar initiative Alter. he bought. The company has not shared any public information about this acquisition.
Google buys AI avatar startup Alter for $100 million
Not sharing the agreement with the public, of course, also obscures the money Google paid for Alter. But according to estimated figures, Google has sacrificed about $100 million to buy the venture.
Alter is powered by artificial intelligence to produce avatars and create live content for users and brands to engage on social media. According to industry comments, the reason for Google buying Alter is, Getting a stronger position in the competition against TikTok.
It’s unclear how Alter’s team and technology will help Google do battle with TikTok.
I’m Sandra Torres, a passionate journalist and content creator. My specialty lies in covering the latest gadgets, trends and tech news for Div Bracket. With over 5 years of experience as a professional writer, I have built up an impressive portfolio of published works that showcase my expertise in this field.