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Google acquires artificial intelligence company ‘to dethrone TikTok’

  • October 31, 2022
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As you know, the personal avatar trend that started with Facemoji has become a favorite feature of people. Before that, Meta also announced such an avatar creation feature.

Google acquires artificial intelligence company ‘to dethrone TikTok’

As you know, the personal avatar trend that started with Facemoji has become a favorite feature of people. Before that, Meta also announced such an avatar creation feature. New news also showed that Google wants to join this train.

According to the information shared, Google has launched the artificial intelligence-based avatar initiative Alter. he bought. The company has not shared any public information about this acquisition.

Google buys AI avatar startup Alter for $100 million

google alter

Not sharing the agreement with the public, of course, also obscures the money Google paid for Alter. But according to estimated figures, Google has sacrificed about $100 million to buy the venture.

Alter is powered by artificial intelligence to produce avatars and create live content for users and brands to engage on social media. According to industry comments, the reason for Google buying Alter is, Getting a stronger position in the competition against TikTok.

It’s unclear how Alter’s team and technology will help Google do battle with TikTok.

Source: Web Tekno

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