Briefly remember: Mask bought $44 billion from Twitter! Negotiations lasted more than half a year. KThe company filed a lawsuit to force the billionaire to comply with the original merger agreement. Finally, at the end of October, he reported that he was “bird free.”

First dismissals

• Immediately after receiving the right to property, she learned about the dismissal of top managers of the social network. Twitter CEO Parag Agrawal and CFO Ned Segal have stepped down, according to Washington Post sources. Musk also said goodbye to head of legal policy Vijaya Gadde and chief legal counsel Sean Edgett.
• All four have new owners accused himself and investors of misleading Due to the number of fake accounts on the platform. Those laid off will receive millions of monetary compensation.
• It is currently unclear whether Musk will personally lead the company or find a new CEO who will implement his vision for the future of the social network.

According to The New York Times, the company held a “war room” to review Twitter’s overall approach and social networking policies. Musk also invited his Tesla confidants to meet with Twitter employees and test their competencies.

reportedly Twitter employees had to print their codes as proof of their popularity and to avoid layoffs. Such an order, apparently, was issued against the background of fears of mass dismissal.

First changes

The New York Times reported that Twitter has already resorted to a “code freeze” to prevent changes to the app.

One of the first reforms planned by Musk, earn money without verification. Now, anyone who wants to get a blue tick for an official account next to their name will have to pay $20 a month, The Verge writes.

It’s interesting that the post claims that Musk has given developers an ultimatum: the new feature has until November 7th or they can pack up and exit the company.

Elon Musk’s idea is to increase the company’s profits by increasing the cost of paid subscriptions. Changes to Twitter Blue and its features. It currently costs $4.99 and unlocks some additional features. It will then be priced at $19.99 and will provide verification within the Twitter Blue framework. Under the current plan, verified users will have 90 days to sign up or lose their blue tick.

Musk has previously made it clear that he wants to examine how Twitter verifies accounts and works with bots. He wrote on Sunday: “The entire review process is now being streamlined.” It’s still a work in progress, so it’s unclear how it will look in the final.

Binance will help fight bots

Speaking of bots, it’s worth noting that Binance, the world’s largest cryptocurrency exchange, which invested $500 million in Elon Musk’s acquisition of Twitter, has already formed a team to work on the integration of blockchain and cryptocurrencies into social networking services.

Binance experts will also examine the social network’s code to help resolve existing issues, including the alleged large number of bots. Once upon a time, they were the reason the deal was suspended. The billionaire believes that the social network administration deliberately underestimates the statistics and only shows it at the level of five percent each year.

Twitter will be like WeChat and TikTok

Verg also reported that Elon Musk told Twitter employees on Thursday that the company had to become like WeChat and TikTok if it wanted to reach its goal of attracting 1 billion users to the platform.

Asked how Twitter can grow its user base and increase engagement, Musk explained that the social network now needs to deliver more value and ensure “people are well entertained and well informed.” It drew comparisons to WeChat, China’s super app that combines social media with payments, games, and even greeting tools.

There is no WeChat equivalent outside of China. You literally live on WeChat in China. If we can replicate this with Twitter, we’re in for a big hit,
– said Musk at a virtual meeting.

• He also praised TikTok’s algorithms for not being “boring” and said that “you can tweak Twitter to be interesting”.
• Musk specifically emphasized that Twitter could cover the news better: “I think Twitter can do a much better job of informing people about serious issues.”
• When asked how successful Twitter will be in five to ten years, Musk said the company must “contribute to the creation of a stronger and more enduring civilization in which we can better understand the nature of reality.”
• During the call, Musk reiterated that he wants Twitter to rely more on subscriptions and payments, suggesting that people pay for verification.
• At one point, he proposed the idea of ​​an “Irony” hashtag so that the author could show the true intent behind the tweet.

More ads on Twitter

Musk is known as an ardent opponent of advertising. in 2019 He wrote: “I hate advertising.” His company, Tesla, does not advertise, for example, on television or on billboards, posters, websites. Tesla claims it does not intentionally advertise its cars, relying only on “word of mouth”. It is about the voluntary dissemination of information about Tesla cars from satisfied users to their friends, acquaintances and Internet users around the world. At the same time, Musk uses his social networks, where he has millions of followers, as a free place to advertise the company’s products.

However, when the main source of income for his newly acquired platform is advertising, Musk suddenly changes his mind and rhetoric.

Twitter aims to be the most respected advertising platform in the world that strengthens your brand and grows your business,
– said the businessman.

After Musk triumphantly entered the center of Twitter with a seashell in hand, the SpaceX and Tesla CEO took to his personal Twitter account to reassure all major advertisers that he still wanted their money.

I have great faith that advertising, when done right, can engage, entertain and inform you. It may refer you to a service, product, or medical treatment you never knew existed but that is right for you. For this to be true, it’s important to show Twitter users the ads that are most relevant to their needs. Ads with low relevance are spam, ads with high relevance are actually content!
– Musk writes.

Musk has a long way to go to solve many of the problems of the unprofitable company with 7,500 employees. Earlier, the media reported that Musk intends to lay off 75% of his Twitter staff, but he did not confirm this information.