TV network! launches its own streaming platform and wants to compete with Globoplay
November 3, 2022
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With the advent of platforms streaming, open TV channels use the market segment to adapt to new technological resources and, of course, develop a business model. With that
With the advent of platforms streaming, open TV channels use the market segment to adapt to new technological resources and, of course, develop a business model. With that in mind, viewers will soon be able to look forward to TV network! GOapplication that follows forms Globoplayand which will make available the various content of the broadcaster in a human-readable format.
The project is the result of merging a channel with magnetprogrammatic advertising company multichannel, that is, the multi-channel content strategy that organizations use to improve the consumer experience. According to Daniel Barros, the partnership was signed before the pandemic and the application has since been structured. They will have live streams first, and soon they will offer on-demand content.
Daniel to the website Wednesday and messageexplained direction: “The idea is to create another point of contact with the viewer by bringing the content to life, the entire grid, and we will have content from the entire legacy of television.“.
The idea is to create another point of contact with the viewer by bringing the content to life, the entire schedule, and we will have content from the entire legacy of television.
Solomon Batista Rodriguez Jr. Latam’s VP of Sales at Magnite stated that they are ultimately looking into adopting games from NFL (Professional American Football League) in the app’s attractions grid. The rights to broadcast the sporting event are held by the broadcaster for the next three years, until 2025.
Operating systems are natively compatible with RedeTV! GO
At this first moment, the service will be available for android as well as iOS, in the case of smartphones and other mobile devices. They will then work on deploying to Smart TVs such as webOS (LG) and tizen (Samsung). Even when they are implemented on these devices, they will continue to work on providing additional support. Rafael Pallares, Magnite’s CEO Latin America explains:
“Through this partnership, we created a model where we developed an app for these content producers, allowing them to own the relationship with that user.”
Regarding the monetization method, broadcast will be freebut will have advertising sporadic. The advertising will be managed by Magnite, the company responsible for selling programmatic advertising. Among the forms of advertising that will be accepted is sponsored content. Daniel a little more detail:
Continuation after commercial
“Every 20 minutes we open a two-minute break. Obviously, in the beginning, when we launch, until we have a client base, we will save a little on marketing. At first, we will not open all the breaks.”
Every 20 minutes we open a two-minute break. Obviously, in the beginning we are going to make marketing a little more compact. At first we will not open all breaks.
not reported yet Release date service officer; however, those involved are continuing to work on this feature to make it available as soon as possible. For those interested, more information is available at official site.
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I’m Maurice Knox, a professional news writer with a focus on science. I work for Div Bracket. My articles cover everything from the latest scientific breakthroughs to advances in technology and medicine. I have a passion for understanding the world around us and helping people stay informed about important developments in science and beyond.