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It entered our lives in 2003 with a great advertising work and has become a major voice in the market. Cola TurkaDo you remember Turkey’s richest person, who
It entered our lives in 2003 with a great advertising work and has become a major voice in the market. Cola TurkaDo you remember Turkey’s richest person, who spoke at the Failure Summit, the story of Cola-Turka, which was produced by Ülker but then had to cease operations. Murat Ulker told.
Well, he had a lot of success challenging American beverage companies like Coca-Cola and Pepsi. What happened to Cola-Turka and failed? Was it a failure, or was jealousy intervening? Then let’s try to understand the story of Cola-Turka with the explanation of Murat Ülker.
Cola-Turka was launched in 2003 under the brand name Ülker, one of the largest companies in Turkey. Cola-Turka, which initially made a name for itself with its very successful advertising works, suddenly began to be loved all over Turkey. In the statements of Murat Ülker, “We launched very well, we distributed the merchandise very well and the quality of the merchandise was also good.There is the phrase “.
At the time, some people said that Cola-Turka didn’t taste like Pepsi or Coca-Cola, but it would have been unreasonable for them to taste the same anyway. There were some groundbreaking steps that Cola-Turka made at that time. for example Cola-Turka began to be sold in 3 liter packs. In addition, cola was produced with a vertical integration system, with the entire process, starting with sugar, managed by Ülker.
Due to this success of Cola-Turka, they had the second largest market share after Coca-Cola in a short time. Vertical integration system Because it was successful, it was easier to compete with other companies.
Murat Ulker, “Talks started after that. Foreign Capital started asking the Ministry of Industry, ‘We want to build a facility where we will provide such vertical integration.’ However, there is no such legislation in Turkey, Turkey is not a kingdom. Set up your company, you start production in accordance with the law.” He said his rivals started talking to the Ministry of Industry at that point.
After these US based manufacturers started to talk a bit Minister of Industry, He invited Murat Ülker to Ankara. Murat Ulker, this He describes the process as follows:
“The Minister of Industry becomes my father’s friend; his name is not needed. He invited me to Ankara to the Prime Minister’s office. He said to me, ‘Murat, I have a letter in my pocket; the US Ambassador complains about you, so we’ll give you a small fine.’ I was, of course, very embarrassed. “The Republic of Turkey, the Prime Minister of the Republic of Turkey, you are also a minister, what do you mean, the US ambassador is complaining about you?” I said, ‘Can such a thing happen in the country, there are laws!’ I said, but no one listened.”
According to Murat Ülker’s statement, 35 trillion fines have been imposed for the work worth 10 trillion (million in new money). On this Murat Ülker took the state to court. A total of 7 years The court ruled that the sentence was invalid. The fine was in fact the result of a different interpretation of the sugar law by the ministry. The court, on the other hand, ruled that this interpretation would not be correct and showed that Cola-Turka had done nothing wrong.
Major companies complained about Cola-Turka through the US ambassador, and success was achieved by making very serious investments. brought the domestic coking industry to the point of completion. Ülker also sold brands such as Cola-Turka, Çamlıca and Link to a company from Japan. Currently Ülker is not involved in the liquor trade. You can still find a little cola turka today.
Turkey’s richest person invited to the “Failure Summit” on the Istanbul Youth Platform channel Murat Ülker was exemplary to many people by telling about his failure. Ülker, currently the second in the world in the biscuit sector and the sixth in the chocolate sector, is today taking steps towards the global market.
Today we explained to you why Cola-Turka, the legendary brand of an era, has come to an end. You can watch Murat Ülker’s explanation video below.
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Alice Smith is a seasoned journalist and writer for Div Bracket. She has a keen sense of what’s important and is always on top of the latest trends. Alice provides in-depth coverage of the most talked-about news stories, delivering insightful and thought-provoking articles that keep her readers informed and engaged.
