Storage support, an absolute specialty of KIOXIA, plays a key role at this time. And so, while it’s true that cloud storage has come a long way in recent years, there are still countless scenarios and devices where physical support is the only viable option. From expanding your smartphone’s storage capacity to capturing high-quality and high-resolution video in real time, sharing large files or backing up our most important digital assets or, of course, your computer’s storage capacity.

Physical support like I said continues to play a vital role, whether for private or professional users, which is why it is so important that technology companies like KIOXIA continue to innovate in all their types: memory cards, USB sticks, SSD… , because the performance of the mentioned supports depends, in a way criticism of those who use them. In other words, even the best video cameras will not be able to shoot 4K video if the memory card used to record it just as it is captured does not support the speed required for this operation. And the same with games: the next-generation PC will not be able to offer an optimal gaming experience if it does not have a high-performance SSD capable of serving the necessary content at the speed required by the latest titles, and even more. since the arrival of DirectStorage to Windows.

Achieving these levels of performance obviously requires continued investment in both research and the launch of manufacturing centers capable of supporting technological advancements from R&D laboratories. And such is the case Fab7, the new KIOXIA production plant recently opened in Yokkaichi, Mie Prefecture, Japan, a facility co-financed by the country’s government that supports the startup of state-of-the-art semiconductor manufacturing facilities. This new plant is capable of producing sixth generation 162-layer flash memory and also has advanced 3D flash memory in future plans. The first shipments of 162-layer memory are expected to begin in early 2023.

Nobuo Hayasaka, Chairman and CEO of KIOXIA Corporation, said: “Fab7 is Japan’s newest and most technologically advanced semiconductor manufacturing facility and will be indispensable to KIOXIA’s future. Long-term global demand for memory products is expected to grow as the world consumes more data through various connected devices. We will continue to invest in the future and respond to market needs while helping to build a digital society that enriches people’s lives.«.

Along with the announcement of this new production facility, which will undoubtedly contribute to the production of faster media with larger storage capacity, KIOXIA recently announced two important novelties in its catalog.

KIOXIA EXCERIA G2

KIOXIA EXCERIA MicroSD memory cards are a benchmark in their sector and a completely safe choice when we need capacity and performance to go hand in hand. So this new generation comes to further raise the bar set by its predecessor, as we can see simply by reviewing its ratings as U3/V30/C10/A1without a doubt, a performance capable of satisfying the most demanding needs of use, such as 4K video recording and professional photography, in which we find use, such as high-speed bursts at sporting events.

In addition, it offers read and write speeds of up to 100/50 MB/s and with capacities of 32 GB (microSDHC), 64 GB, 128 GB, 256 GB and 512 GB (microSDXC) we can store up to 629 minutes of 4K video or up to 77,030 photos in 18 megapixel resolution.

We are also talking about a memory card that excels in its resistance to adverse conditions. It is capable of operating in environments between -25 and 85 degrees Celsius and is certified RoHS, IPX7 and ISO7816-1it is protected against overheating and electrostatic discharge and passed five meter drop tests.

KIOXIA TransMemory U301 256GB

If what we need is a high-performance USB flash drive, here we find a well-known family that combines a really compact design with exceptional performance, as we can deduce when we know that Compatible with USB 3.2 Gen 1. KIOXIA, available until now with capacities between 16 GB and 128 GB, has announced the arrival on the market of a new model that doubles its maximum capacity to 256 gigabytes, allowing us to use it to store, transfer and share large files (e.g. 5+ hours of 4K video, AI datasets, etc.) easily and conveniently.