NFTs, the first examples of which appeared in 2017, but suddenly gained worldwide popularity in 2021 with the Bored Ape Yacht Club, over time left their place in Metaverse projects. Bored Ape Yacht Club (BAYC), the most notable member of this NFT craze, grew into a phenomenon in a short time and joined the roofing company Yuga Labs within 1 year. Earned over $4 billion.

On the other hand, Daniel Alegre, one of the top executives of Activision Blizzard, one of the giants of the gaming world, is sometimes called with news of theft sometimes Known for Nazi conspiracy theories BAYC’s parent company, Yuga Labs, has announced that he will take over as CEO.

Alegre previously worked at Google

Daniel Alegre, who began serving as COO and business president at Activision Blizzard in 2020 after 16 years in global partnerships and shopping marketing areas at Google, recently made a statement on his Twitter account. in the first quarter of 2023 He left his position at Activision Blizzard and joined Yuga Labs, BAYC’s parent company. Starting as CEO explained.

According to some allegations, Alegre is acquiring Yuga Labs, the company announced in recent months. new Metaverse project Otherside directly related. Described as a mix of Activision Blizzard’s game World of Warcraft and Roblox, this RPG Metaverse game is about marketing and advertising. reportedly Alegre himself will take care of it.

Some sources claim that while Alegre has parted ways with Activision Blizzard, a possible partnership could be formed for Yuga Labs’ Otherside project. On the other hand, back to the arabic hair Activision Blizzard-Microsoft-Sony What the triangle will look like can also affect this potential partnership.