generation Ryzen 7000 processors AMD It turned out to be most likely the company’s biggest commercial failure since the advent of Zen architecture. Although the red giant has taken a step by reducing prices and renewing packaging, things do not seem to improve, so new price cuts are seen in some stores in the United States, who knows if they will eventually consolidate or be temporary.

The American version of Amazon has made available a discount coupon worth $10 Ryzen 5 7600X, which will cost $239. For his part, he Ryzen 9 7950X, one of AMD’s crown jewels, can be found for $568.99 on Amazon and Newegg. It is important to consider that the prices in the United States are tax-free due to the federal structure of the country and the great autonomy enjoyed by the states, so the amount shown in the Eurozone should be higher due to VAT and other factors such as the current weakness of the Euro.

AMD is maneuvering to release the “X” models of the Ryzen 7000, especially if we see that its commercial failure foreshadows that it will enter the competition not only with the equivalent models of the previous generation, but also with the “non-X” that are just around the corner. The reference prices of the “non-X” Ryzen 7000 models for Spain are already known, namely 260 euros for the Ryzen 5 7600, 374 euros for the Ryzen 7 7700 and 487 euros for the Ryzen 9 7900.

The “non-X” models retain the number of cores of their “older brothers”, but reduce the TPD and frequencies at which they work. So they are somewhat less powerful, but they are also very powerful processors that should be enough for any average gamer and even many professional user profiles. Here one can mention the trend in the last decade of delegating optimization to hardware performance by the software development industry (in other words, that software developers could make better use of the hardware rather than just “occupy” it).

Ryzen 7000 faced a number of factors working against it, such as motherboards that are still expensive, the requirement to use DDR5 memory and the fact that Intel Raptor Lake supports DDR4 and therefore works on many boards already on the market (which is also affected by the reuse of the LGA1700 socket). Another factor that certainly played against AMD was the context of the many crises in which we live.

We’ll see if these recent moves give the Ryzen 7000 a lift, but as long as some of the factors holding back sales still exist, it looks like AMD will continue to have a tough time.