Tarfin Mobil was launched 2 years ago to support the technology-oriented development of the agricultural sector and has reached 260 thousand farmers in a short time. Declare that their aim is to empower Turkish peasants, Mehmet Memecan, founder and CEO of Tarfin, says: “As a leading digital platform in the agricultural supply chain, we aim to be a company that can meet all kinds of demands from farmers and support farmers in every way by actively engaging at every point in the agricultural value chain.”

By optimizing the traditional supply channels with digitization and technology, Tarfin’s mobile application Tarfin Mobil has left its mark on the technology-oriented development of the agricultural sector in 2 years. The application has reached 260 thousand people since day one. The top 5 cities that use the application the most are Ankara with 64 thousand users, Konya with 43 thousand users, İzmir with 35 thousand users, Bursa with 16 thousand users and Antalya with 13 thousand users.

What brought Tarfin Mobil to the forefront of farming was the value it created. Tarfin Mobile application provides comparative prices for the most up-to-date agricultural inputs in the regions where the farmers are located. This allows farmers to compare common Tarfin outlets, where they can find the best prices, and easily buy their products according to their own payment cycles. Tarfin is able to complete the entire agricultural product sales process in under 3 minutes, using its proprietary machine learning-based agricultural product risk scoring models. The farmers then get the products they need from the outlet they choose.

1.5 million comparisons made

Today, Tarfin Mobil stands out for its price, product and brand comparison and direct access to the point of sale, which facilitates farmers’ supply processes. The prices of more than 50 brands and more than 200 products are presented to the farmer compared to the application.

More than 20 thousand farmers have signed up to shop through the application, which mediates product comparisons 1.5 million times in 2 years.

“We continue to strengthen agriculture”

The founder and CEO of Tarfin, Mehmet Memecan, stated that Turkey, which has great advantages in agriculture, needs more agricultural investment to support the farmers in the production stage to fully reveal its potential, and says that together with Tarfin, they are looking have gone to a solution to this problem. Memecan notes that Tarfin Mobil is one of the most important tools in this regard and shares how they have traveled in two years and their future goals as follows:We believe that our farmers play a vital role in Turkey’s future. Our goal is to empower Turkish farmers. With its wide network of sales outlets across Turkey, Tarfin Mobil enables farmers to access the agricultural inputs they need with the maturity opportunity they want. We are proud of our contribution to agricultural production in Turkey by reaching 260 thousand farmers in two years. As the leading digital platform for agricultural sourcing in Turkey and the region, we aim to be a company that can meet all kinds of demands from farmers, actively participate at every point in the agricultural value chain and support farmers in every way. The agricultural sector, which realizes an annual production of 54 billion dollars with a total of 2.4 million farmers, can be much higher with these figures. As Tarfin, we will continue to strengthen agriculture and farmers in Turkey by investing more in data science and mobile technologies.”

Source: (BHA) – Beyaz News Agency