Working with the vision to lead the digitization of Turkey Vodafone, In line with the next-generation retail approach, it continues to forge strategic partnerships with the world’s leading technology brands. Vodafone continues to add products with the latest technology to its portfolio under the motto “The next generation operator of new generation technologies”, Vodafone continues to be active in the field of audio equipment. JBL, in the field of smart devices Xiaomi cooperates with. JBL and Xiaomi products are offered to Vodafone customers with special discount options.

Meltem Bakiler Şahin, Vice President of the Board of Directors of Vodafone Turkeysaid:

“With the acceleration of digitizationCustomer behavior emerged that forced industries to change sales and contact channels.We also focus on making an impact by adapting our products and services to changing customer needs in each of the areas such as shopping, payment, customer service, entertainment and education. In line with our next-generation retail approach, we have transformed our stores into spaces where more varieties and next-generation products can be displayed. Right now, we believe it is important to partner with the world’s leading technology brands. We are happy to offer the latest technology products from JBL and Xiaomi in our stores. Our goal is to offer our customers the most advanced technologies at the most favorable conditions. We will continue to provide our customers with the best digital experience with our strategic partners.”

JBL’s Advanced Audio Equipment at Vodafone

With JBL products, Vodafone caters to all the wishes and hobbies of its customers in the field of sound. The most preferred products from JBL, one of the world’s leading audio equipment brands, are in Vodafone’s portfolio. Many JBL products are available through Vodafone stores, especially in the categories of on-ear and in-ear headphones, speakers and gaming. Music lovers can also experience Partybox, JBL’s popular product, in Vodafone stores. In addition to JBL, products from Harman Kardon and Marshall are also available at Vodafone Online Store. Vodafone, one of JBL’s main business partners, will add the Endurance Race product to its portfolio in the near future and present it to its sporting customers. On the other hand, the Wave300TWS product from the JBL portfolio will only be available to Vodafone in the operator channel. Vodafone will focus on the JBL Quantum series on the gaming side.

The widest product portfolio of Xiaomi Ecosystem is at Vodafone

Vodafone is also entering into strategic partnerships with the technology brand Xiaomi, which has a wide range of products in the field of smart devices. At Xiaomi corners in Vodafone stores, products from almost every category, such as Xiaomi Air Fryer (fryer), smart scale, Mop Essential (robot vacuum cleaner), smart socket, electric scooter are offered to customers. Vodafone, the first operator to sell Xiaomi Ecosystem products under contract in Turkey, represents Xiaomi’s entire family of smart devices and has the widest Xiaomi Ecosystem product portfolio. Vodafone has in its portfolio all Xiaomi products that can be sold under contract by the operator in both retail and online stores.