April 22, 2025
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BBVA app wants to conquer seniors: new ‘senior mode’ for customers 65+

  • April 22, 2022
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Like the rest of the banks, BBVA has an app for iOS and Android. allows customers to work from their mobile phones, and even non-customers. With this app,

BBVA app wants to conquer seniors: new ‘senior mode’ for customers 65+

Like the rest of the banks, BBVA has an app for iOS and Android. allows customers to work from their mobile phones, and even non-customers. With this app, which was rated the best in Europe by Forrester a few years ago, we can for example open an account with a selfie, pay taxes and duties or activate the biometric signature to forget passwords via SMS.

Now, BBVA wants facilitating the accessibility of your mobile app so that senior customers can check their bank transactions and products and perform their most ordinary transactions in a simple way. To do this, the bank adapted the app with a simplified view already available for users aged 65 and over.

Basic operations and larger printing

bbva senior 02

We all agree that bank mobile apps are very useful for a large part of the population and can save time and travel by working through these apps. But there are a lot of people (especially the elderly) unfamiliar with technology and they find it difficult to use them. Another example of the familiar digital divide.

BBVA’s solution is to adapt its mobile app so that senior customers can check their bank information and work more easily. To do this, it has created a simplified view that users will automatically access. Private customers over the age of 69 generally not working or contracting mobile phone. If you choose the detailed option, you can activate it anytime from the top side menu of the mobile app.

Also, as BBVA explains, this is ‘simple mode’ It will also be offered for senior customers aged 65 and over to activate it from the side menu settings if they wish. In this way, BBVA offers its elderly users the opportunity to choose the way to access its application according to their digital skills.

Simple mode facilitates access to common transactions such as transfers or Bizum, contact managers or request an appointment at the checkout

With this new version, older users will be able to check their movements at a glance and perform regular transactions such as transfers or Bizum, contact managers by phone or request an appointment at the cashier to go. Branch. Also, ‘simple mode’ increase font size by 20% for better readability of the mobile application.

Source: Xataka

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