The Social mediaas well as Digital platformsIt is a part of many people today. Basically, they are used for entertainment purposes and even to find out not only about the news that happens around the customers, but also about the details of life that they tell us.

We are social has identified the social networks and platforms most commonly used by Colombians. Presence Youtube The platform that plays the biggest role, with 96% participation.

In another edition, according to Kinsta, more 500 hours of video are uploaded to YouTube every minute, And more than 1 billion hours of YouTube videos are viewed daily. More than half of that comes Mobile devicesUsers spend more than an hour a day watching YouTube videos on their mobile devices.

2018 saw the fastest increase in YouTube views compared to the last two years, the number of hours people spent watching YouTube videos increased by 60% per year.

Exactly, the ownership platform Google Preferred by Colombian consumers, And has a lot to do famous “shorts‘. This modality of using videos is a big news that helps to attract more people, the ability to spend hours and hours on the video platform.

Found a second WhatsApp By 94% And this was not surprising, as people prefer this method as it has been proven to be easy to use as well as fast and efficient. It also highlights the tools it has recently made available to companies, for example Whatsapp BusinessThrough which an entrepreneur, for example, can not only communicate with customers, but also provide them with a product catalog.

The third most frequently used social network in the country Facebook To Purpose With 91.7% participation. We must remember that, although it is the mother of all apps, the use of Facebook has been declining for several years, not just because of the emergence of new competitors such as TikTok, Which is primarily focused on short videos and live broadcasts. In part, Facebook tried to be updated! Such as merging live broadcasts with game themes, in addition to the incentive he gave to Stories on his platform.

We are social, Instagram Is the fourth most used social network by Colombians, with a share of 84.4%. This app, known as Virtual Photo Album, also fought for survival as a novelty ReelsOr also a recent channel selection (tracking or favorites), in addition to various functions that can be performed on your stories, such as using filters or including songs.

In TikTok is in fifth place with a share of 69.5%. It is clear that media content is the “boom” of the current generation, and this is where TikTok came from. From the day of its establishment, The goal was to deliver content through short and long videos. And now he is trying to continue to grow by launching popular Instagram Stories or “Stories” on his platform.

In The sixth and seventh places meet Twitter ი TelegramBy 50.8% and 48.3%. Like others, they have recently had to make improvements to engage their users. The first already has a tool to improve messaging. Although it has become a direct competitor to WhatsApp in recent years, it seems that Colombian users are far behind in the Meta app.

The following digital and social platforms occupy the following leading positions among Colombians:

8. Pinterest, 45.7%

9. LinkedIn, 29.6%

10. Snapchat, 28%

11. Skype, 22.5%

12.iMessage, 14.1%

13. Disagreement, 13.3%

14. Badoo, 10%

15. Line, 8.8%

Keep reading