The CES in Las Vegas It’s an opportunity for big stars of popular culture to get up close and personal with technology, too Paula Abdul was clever in advertising glasses, Arnold Schwarzenegger was part of the advertisement Be Em Ve Which indicates the future of the automotive industry.

Actor and former governor of the state California was accompanied by the executive director of the company, Oliver Zipes Show the world the project DayA technology that will soon begin to be implemented in the brand’s vehicles and that adds intelligent functions to adapt to the driver.

“With Dee, we’re showing what’s possible when hardware and software come together. In this way, we can use the full potential of digitization to transform the car into a smart companion. This is the future for car manufacturers: combining virtual experience with real driving pleasure,” the manager said in the presentation.

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What is this new technology all about?

Schwarzenegger He was not alone, as other film and television icons were on stage at the announcement: Herb i teamTwo cars that are part of cultural history, with David HaseloffAnother actor of the 80s.

The idea of ​​them being there was to connect the concept that the German company wants to promote, that the car becomes a human companion and a system for it. I see you Uses artificial intelligence to learn the owner’s activities and driving.

It will also start offering options and services such as routes on maps, notes, information about places of interest and recently visited among other features.

The company wants the system not only to respond to drivers’ requests, but also to anticipate their needs. One feature to achieve this is to use the windshield as a screen to deliver data and information more frontally.

In addition to driving topics, the assistant offers passengers suggestions for entertainment, news, calendars and access to social networks.

“The intelligent car becomes a companion for people off the streets and in the virtual world. As a best friend you can trust, who never lacks good advice,” the German company said.

The arrival of this technology is initially predicted for models new classfrom 2025.

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The machine changes color and displays the content

Two more were added to this statement. There is one Mixed reality slider, which is a technology that allows multimedia content to be displayed on the vehicle’s headlights. The information that goes out there is related to driving, there is a communication system with lights, graphics and sounds to show facial expressions.

On the other hand, it is iX flow with E ink Which allows you to change the color of the car chassis in several colors and different designs that the driver chooses, adapts to climatic conditions or adapts to a certain function.

“Digital experience in the future will not be limited to screens. More and more, there will be a fusion of the real and the virtual, and with this technology we bring the car body to life,” he said. Frank WeberMember of the company’s development board.

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