The geotag market, and I understand that Google is aware of this, is a somewhat complicated market. Next April it will be two years since Apple introduced its AirTags, and soon after we started hearing about malicious uses of these tags, such as the Good Samaritan attack, which takes advantage of people’s good intentions to try to promote something to them. malware or its use to illegitimately track the location of victims of its abuse. And although not with such relevance, but the same can be said about Samsung SmartTags.

However, it is true that we are talking about a relatively “young” technological design, which is still in its first generation (and what would a first generation be without security issues?) and which can therefore improve exponentially. it is evolving in this regard. The people responsible face several challenges, but if the world of engineering has shown us anything, it’s that there are far fewer impossible things than we could have imagined a few years ago, and that’s not just true today.

Something important for such a development is that this market, the geolocation tag market, attracts more users and more companies, because it enriches the ecosystem and at the same time stimulates the technology companies to give their best. , rather than settling for doing more of the same. Only when critical mass is achieved across counters, users and businesses can we be truly optimistic.

For this reason and according to what we can read in Mashable, we can expect very interesting movements in this sector, from r Google is working on its own geolocation tags, according to popular leaker Kuba Wojciechowski. According to their sources, the project is codenamed Grogu (actually for The Mandalorian), and these sources seem pretty reliable, as they include a link to this project in Fast Pair, Google’s software that makes it very easy to pair devices like wireless headphones with Android devices in a quick and easy way.

So, with the elements of Grog detected in the Android software and the timing calculated, we can expect Google’s geolocation tags to be announced together with the next-generation Pixel at Google I/O this year, and that its arrival also coincides with future Google smartphones. And of course, the search engine company will be able to play a big advantage in its favor if it decides to integrate them with Google Maps, making it easier to access its information through today’s most widespread map service.