Google Cloud presented a series of tools for merchants to take advantage of artificial intelligence in their stores, optimize their several processes and improve their business conditions.

The focus of these options is not only to think about physical points, but also to offer digital alternatives for online sales and improve the customer experience on these platforms.

There are a total of four devices that the company has revealed that were announced at the global event NRF 2023which is the largest in the retail industry, showcasing the sector’s achievements and trends.

Intelligent inspection of shelves

Shelf check AI That’s the name of the tool, which allows “identification of different types of items, their characteristics and other factors to facilitate exposure” on store shelves, creating better organization, location and delivery of products.

Artificial intelligence uses a database for its work Google about people, places, and objects, recognizing billions of products and keeping businesses well-stocked.

Combine two machine learning models. On the one hand, recognizing the articles and also recognizing the labels that distinguish them. The information it collects by taking photos from different angles, which can be obtained from a camera on the ceiling, from a mobile phone or from a robot that walks the corridors of the building.

Now Self-checking AI It is now available in preview globally.

Digital counters

There is another function Explore AIwhich allows you to determine which products are relevant to show a specific person when selecting a product category or type.

For example, if a user searches for “cookware,” the tool analyzes previous experiences and their behavior in history to show results.

“This translates into a significant improvement in revenue per visit and allows retailers to save time and resources by manually curating their virtual galleries,” the company reported.

Explore AI It is now available worldwide in 72 languages, including Spanish.

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Personalization of search and navigation

Unlike the previous option, this artificial intelligence is used only on the store’s website, where the user’s browsing and search data, such as clicks, cart and previous purchases, is used to determine the tastes and preferences of each shopper. It is not associated with any other account activity Google.

AI Personalization It is now generally available globally.

Updates to the recommendation system

finally, AI recommendations It has new features to “enhance propositions for customers and offer a more personalized experience in online stores.” They are as follows:

– Optimization of income: A machine learning model that integrates product categories, product pricing, e-commerce customer clicks and conversions to improve long-term customer satisfaction.

– Model return purchase: A feature that uses purchase history to provide personalized recommendations for new purchases.

– Page-level optimization: It allows you to customize the product recommendation panels for each buyer, which improves the interaction of customers with the store.

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