The smart home market is one in which Apple’s position, if you think about it, is rather weak. You only have to look through its catalog to verify that the only devices from Cupertino in this regard are the Apple TV media player and the HomePod Mini speakers and the newly resurrected HomePod. It is true that we can find a wider offer on its website, but it draws on third-party products compatible with HomeKit, Apple’s own technology for managing the connected home.

This certainly corresponds to the policy of maintaining a reduced catalog in terms of own references, which Steve Jobs promoted especially during his second term in charge of the company. I’m not saying it’s impossible, but imagining a catalog like the current one (references, sizes, colors, etc.) when he ran the company is not easy. Of course, if it were up to Jobs, we’d probably never see an iPad Mini, four iPhone models (faces combined with all their storage and color variants), a virtual reality viewer like the one that will theoretically arrive this year. yes, it would definitely be a much smaller catalog.

Although the imprint of the founder is still very present in Apple, the truth is that Tim Cook over the years (it seems incredible that more than ten years have passed since Jobs’ death) made decisions that separated Apple from Dell along the direct path marked by Jobs. This is neither good nor bad, it is just normal because every manager has his own style and ideas. And it seems that in this sense those of Tim Cook are diametrically opposed to those of his famous predecessor.

After experiencing the arrival of iPhones in all colors and flavors, iPads in all possible sizes and so on, according to analyst Mark Gurman, Apple is preparing to expand its own catalog of smart home devices. In this context, the resurrection of the HomePod makes perfect sense, as well as the fact that in Cupertino they decided to make the new generation of Apple TV cheaper, in addition to improving the technical features and benefits.

According to Gurman, the next step concerns screens, both small and large, but mainly for home use. Smaller than the iPad Mini, it could be hung on the wall and used as a control tool for home infrastructure. The large ones could have additional functions, especially the reproduction of multimedia content in the style of a digital photo-video frame.

With this move, Apple is going directly against a market in which Google, Amazon and Meta are more consolidated, but it does so just as the poor economic situation of the latter two has forced them to leave this market somewhat aside. Will he do it for this very reason? It is likely that you have learned enough from the experiences of others, that is, from those who will now be your competitors in this regard, and you have decided that this is your moment.

At the moment, yes, there are no dates or estimated prices, so we are also waiting for news in this field, which is added to the list in which there are other Apple projects, such as the viewers that I mentioned earlier. , or the much-rumored Apple car that’s been sitting in the bedroom for the last decade, and which, despite many indications that the company is working on it (or at least that it was in the past), still doesn’t look like it. .