The US Department of Justice and eight US states have sued Alphabet Inc. Google is demanding to cease the search giant’s business in the ad tech space due to the “illegal market monopoly” of digital advertising.
This was reported by the Bloomberg agency on Tuesday, Ukrinform reports.
“The lawsuit we filed today aims to hold Google accountable for what we believe is its longstanding monopoly on digital advertising technology that content creators use to sell ads and advertisers use to buy ads on the open web,” he said in this context. Jonathan Kanter, the antimonopoly department of the US Department of Justice.
States participating in the lawsuit include California, New York, and Virginia.
In response, Google described the lawsuit as “an attempt to identify winners and losers in the highly competitive ad tech industry.” At the same time, there was a recall of a similar case by the Texas Attorney General, many of which were recently dismissed by federal court.
As reported, Google is the dominant player in the US digital advertising market by value. The company controls most of the technology used to buy, sell and serve ads online. US Department of Justice, dominance Google It allows the company to earn at least 30 cents for every dollar that advertisers spend using online advertising tools.