Looking to open your catalog of options, Netflix It will be testing the inclusion of live programs as a content viewing option in addition to on-demand content.

Casey Moore from What’s on Netflix Found a test page through a search engine called “Watch Live Streaming OAD Test Title 14”. Although they blocked access to the site by inserting this phrase google, A result will still appear indicating that the application is validating this format.

The key point of this conclusion is that the synopsis appeared in the description of the query result Lockwood & Co.The series, which will premiere on the platform at the end of January.

What is an important difference in the discourse that the application had with this type of format, because it always referred to them as an option, but for comedy events.

Live shows on Netflix

This is not the first time that the possibility of live programs on the platform has been discussed. in May 2022, DeadlineHe assured that plans had already begun and were “in the early stages of development”.

After some time, Netflix confirmed the idea of ​​having live comedy shows and it was said Chris Rock Will be the first to do so and point out that live content can be used for stand-up specials and other content that works well with live settings.

“Chris Rock is one of the most iconic and important comedic voices of our generation. We’re thrilled that the whole world can experience Chris Rock’s stand-up comedy event and be a part of Netflix history. It will be an unforgettable moment and we are honored to have Chris carry that torch.” Robbie Prawstand-in for the streaming app and vice president of comedy formats.

No official date has been set for this event, but it is said to be early this year 2023, specifically in March, and the same comedian has assured that he will mention the situation he went through on the show. Will Smith this year Oscar from last year.

“People are waiting for me to talk about that moment, I’m not going to talk about it now, eventually I’ll talk about Netflix,” Rock said on one show in late 2022.

However, it is difficult to think about it Netflix will limit the use of this format to comedy events, given that other platforms have acquired the rights to broadcast other content, such as concerts or sports tournaments. MLB Friday Night Baseball in Apple TV+ i NFL Thursday Night Football in Amazon Prime.

Netflix does not rule out having free products

In delivering financial results for the last quarter of 2022, Netflix announced that it does not rule out the possibility of free TV with advertising in its plans, a trend known as FAST.

Ted SarandosThe co-CEO assured that the company is “paying attention” to what is happening with this modality, which many other platforms are already adapting as an option to get closer to traditional TV, but retain the essence of streaming and on-demand content.

“We’re open to all the models that exist today, but we have a lot of work ahead of us this year, both with the payment distribution and with the launch of ads and continuing the content board that we’re trying to offer.” our members. Therefore, we are not losing this segment,” said the manager.

Considering the way of working netflix, It is normal that this idea will not take off in the short term, because they usually delay entering the market trends, as it happened Advertising formats.