American football fans in Spain slept little to watch Super Bowl 2023, the 57th edition of the NFL finals, which ended with a 38-35 victory for the Kansas City Chiefs over the Philadelphia Eagles. The game was fantastic, with great attacking action and a comeback after two very different halves dominated by each team.

But we’re not here to talk sports, and the thing is, the Super Bowl is so much more than that. Whether you like American football little or not at all, the most watched televised event in the United States and surely the biggest show on the planet for the small screen after the Olympics and the World Cup, offers other attractions.

One of them is their commercials, in which almost the entire hour is reserved for quarters, breaks and numerous timeouts. These ads break price records year after year, and in the 2023 Super Bowl, Fox, the network responsible for broadcasting the event, charged a whopping $7 million for 30-second adsan absolute record in any televised event.

Music stars are also vying to be in charge of the fun break of the game this year as well RihannaAfter four years without concerts and seven without new albums, she reminded herself that she is still “the princess of R&B”. With no other artists invited, she sang 12 of her best belly songs for her second pregnancy, which sparked many comments on the Internet. Only the production was really impressive with the scenery reminiscent of Nintendo games at times. Super Smash Bros? You can view it in its entirety at this link.

The best Super Bowl 2023 commercials

Despite the price, brands of all kinds are fighting to get in front of a mass audience. In addition, it is estimated that only 1% of the audience in the United States changes the channel or stops watching TV, which does not happen in any other event, so participation is considered highly profitable. Of course, the rest is taken care of by the studios that prepare them and are a good example of advertising creativity.

This year it was everything from movies to food, drink, operators and technology. We leave you with some of the ones we liked the most:

Guardians of the Galaxy 3

uberon

Pop Corners Breaking Bad

Pepsi

Squarespace – The Singularity

Indiana Jones 5

doritos

avocado

Dunkin Donuts

GM and Netflix

Blue Moon Beers

Farm dog

Xfinity carrier

bushes

Working day

T Mobile