In this regard, Twitter is the first social network to take such a step. Elon Musk, who sparked criticism after smoking marijuana on the set of Joe Rogan’s podcast, confirmed initial rumors that the social network would become more “friendly” to cannabis after acquiring the company.

what is known

Twitter changed its policy this week to allow US cannabis companies to advertise on its platform despite numerous restrictions.

For many cannabis advertisers, this is a groundbreaking opportunity to reach their markets and audiences without resorting to any workarounds.
Says Amy Deneson, co-founder of the Cannabis Media Council, a cannabis education trade association.

In order for cannabis businesses to run such ads on Twitter, they must be pre-authorized and approved and meet a number of requirements. Perhaps the most important restriction is that growers cannot offer marijuana directly for sale. Advertising can only be valid informative content about cannabis and related services promoting brand benefits.

Companies also:

• To have a license from the “relevant authorities”;
• Target ads only to regions where they are licensed to promote goods or services on the Internet;
• Do not create ads for people under the age of 21;
• Take full legal responsibility for compliance with applicable laws and regulations.

Marijuana advertisements must also not contain any claims about health benefits or display any images of marijuana use.

Twitter sees potential payoffs for such ads on the platform and says that statistically, tweets about cannabis eclipse industries like coffee and alcohol, as well as topics like pets and cooking.