Changes to regulations related to advertising of corporations and services Twitter Set new parameters to increase the visibility of some products based on Medical cannabisAt least in the territories USA in which they are legal.

According to the social network, companies that operate under the category Pharmaceutical that they offer Medicine which is based on the responsible and authorized use of olive oil of cannabis or similar products that are authorized official institutions It would be appropriate to promote them in this way products.

In addition, it was said that in any case territories Where it is legal, the number of conversations generated by that particular topic is “broader than others related to pets, cooking and golf,” as well as others that may include food and drinks.

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However, despite the series permissions For this type of content on the platform, this does not mean that every company can support Whatever you want without control Twitter. by page social network Businesses are advised that all medical cannabis advertising must be approved Authority Competent and also Moderation inside statement.

Companies are responsible for compliance with all Laws Applicable rules and regulationsExcept for the advertising conditions”, he points out Twitter In the same post related to cannabis advertising on social networks. On the other hand, it limited this type of access content For persons over 21 years of age, of which the citizen is considered an adult USA.

Regarding the type of advertisement that may be served TwitterAdditional details are also provided, such as “You must not target minors on website homepages, and they must be able to verify their age at the time of sale.”

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It is also stated that images related to minors or pregnant women cannot be used for any type Advertising that you wish to provide, in addition, that false or ambiguous statements are not permitted and that each communication must emphasize the health benefits as well as efficiency of Georgia Medicine.

To prevent people from accepting ads from these companies as role models or attitudes that can be emulated, Twitter Also indicated that people should not be represented by this type of product or their use influence among the people.

At the moment, this form of advertising is not allowed outside the country’s territories Canada and USAhowever Twitter It is possible that this feature will be extended to other areas where the use of cannabis for health reasons is permitted and regulated.

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the decision of Twitter It comes after allowing these ads related to the use of medical cannabis social network Between September 2022 and January 2023, it lost 625 of the top 1,000 advertisers, according to the filing. Pathmaticscompany Analysis of the market, which was responsible for the analysis of existence Advertising on the platform.