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These are hectic times at Netflix, with a sea of background that substantially affects the platform’s subscribers. After years of absolute leadership and what appeared to be a
These are hectic times at Netflix, with a sea of background that substantially affects the platform’s subscribers. After years of absolute leadership and what appeared to be a walk in the clouds, the financial results presented by the company at the beginning of last year were a pitcher of cold water, which resulted in the company reassessing its numbers, or rather those that govern its relationship with to the subscriber, i.e. its rates and restrictions.
It seemed like a risky move Raise rates right when rates are at their lowest, plus all your competition’s prices are more competitive than yours, yet the first front they decided to open was to start monetizing shared accounts. It is true, strictly speaking, that the terms set by Netflix in this regard have always been the same, one home, one subscription, but it would be cynical to deny that much of its growth in previous years was due to extreme laxity on the part of the company on this point .
The company began its tests in this regard about a year ago in Chile, Costa Rica and Peru, later expanded them to the Dominican Republic, Argentina, Honduras, Guatemala and El Salvador, and more than a week ago, in a move that it has already made, hacking shared accounts reached, among other places, Spain. The additional price for each non-roommate profile is 5.99 euros and here we will tell you how to choose the main location and add an “external” profile.
Until now, we have had a lot of doubts about how the additional payment model has worked in Latin America and how they will of course translate to other markets, especially ours. There are some very interesting predictions in this regard, such as the one you can see in the image below, but it is still too early for that. Of course, if we consider that the Latin American experience must have been a good lesson for society, all indications are that the numbers do not add up.
So much so that if we check the prices now, we will see that there has been a very significant movement since then Netflix has substantially reduced monthly fees in many Latin American countries. The price drop percentages are not the same, but in all cases they are notable. Here are the Netflix rates in these countries after this adjustment:
As you can see, some subscriptions have dropped as much as 50%, with drops ranging from three to six dollars.
How should we interpret this? Well, I understand it exactly in the key that I indicated at the beginning, that is, in the context of stronger competition than ever and also cheaper. And although this price drop only affects Latin America at the moment, we already saw last year that this is the market that the company chose to conduct this type of test, so it makes sense to expect that at some point , we will see similar movements in the rest of the world and especially in those countries where hacking shared subscribers can already have a significant cost per subscriber count.
Source: Muy Computer
Donald Salinas is an experienced automobile journalist and writer for Div Bracket. He brings his readers the latest news and developments from the world of automobiles, offering a unique and knowledgeable perspective on the latest trends and innovations in the automotive industry.
