Like social media apps Facebook, Instagram and Youtube According to Statista, as of January of this year, you have more than 2,000 million users worldwide 2023, An important finding for companies as it presents a variety of opportunities to explore in each platform.

These are some of them Social networks that companies can use as showcases for products and services Internet:

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Facebook

A social network created by Mark Zuckerberg Has one of the largest user bases in the world over 2.9 billion of active users in January 2023 and allows posting of any type of video, photo, text and more threads and short stories as more engaging short formats customers.

In addition, if company We offer a specific product, platform market Allows social network users to find each article using a search engine statement And do a buys Directly, without redirecting to an additional platform.

Instagram

The social network Meta has developed approx 2 billion It is in fourth place among active users networks social With more active people visiting your site. In addition, it is one of the most downloaded apps in the world in 2022, so it has a large potential user base. company.

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purpose Invest in developing even more options for its functionality threads Just like on Facebook, the content presented on this format will have greater acceptance by the company’s target audience. The majority of users with active accounts are among them between the ages of 21 and 55, so there are different ways to benefit from these publications.

LinkedIn

LinkedIn is a platform dedicated exclusively to a professional profileSo their 740 million Customer focused on building a network of contacts and strengthening their personal brands.

If you are going to use this platform As a method of promoting a product or content, it should be linked to training courses. specialization or training aimed not only at individuals but also at companies that may be interested.

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Youtube

More than 2,514 million It is the second most active user social network The world’s largest and most versatile platform for content creation, which can be presented to users as a advertisements.

Companies can use this platform to distribute content All types of users in an attractive format and can create interaction company and customers.