As in every quarter, the Canalys agency has released the sales data for the TWS type wireless earphones market, and we can already say that the news is not very encouraging. This Global shipments of such audio products fell 23% This corresponds to a total of 79 million units compared to the same quarter of the previous year.

Despite everything, Xiaomi has managed to solidify its third place in the ranking of the world’s largest TWS earphone manufacturers. With a 4% overall market share, figures affected by a 49% sales decline compared to the same quarter of 2021.

The TWS headphone market isn’t looking up and it doesn’t look like it will improve in 2023 either.

As you know, Xiaomi is making great efforts to leave such results behind and has recently introduced in Spain the Xiaomi Buds 4 Pro, high-end earphones that compete with the best in the market but are among the best. It is not yet possible to know its true worldwide impact..

It is clear that this category has not passed its best historical moment, and in fact Xiaomi is not the only brand that lost sales compared to last year. Actually, The two leading companies in this ranking (Apple and Samsung) decreased their shares by 30% and 24%, respectively.and only Oppo managed to increase its shipments by 11%, positioning itself as the fifth largest manufacturer.

For this reason, we can easily say that the TWS type wireless headphone market is experiencing one of its worst moments. 2023 does not seem to be the year these numbers reverse.. We will see what Xiaomi has prepared for us for this course, but the monetary value of its products will certainly be maintained to increase its Global market share.

via | xiaomiui