Growth of more than 50% and sales of over 4,500 units are expected.

Royal Enfield plans to open 3 more stores in the country during the year.

Since its introduction in 2014, Royal Enfield has 20 stores across the country and will continue to grow.

Royal Enfield, the British-born multinational with the longest history in the motorcycle market, ended 2022 with a growth of more than 20% in its products sold in Colombia, from 2,257 units in 2021 to 2,874 units last year.

An example of this is that in just 9 months of sales, the Meteor 350 managed to enter the top ten best selling medium cylinder motorcycles in Colombia, becoming the brand’s best selling model with sales that exceeded 100 units per month.

According to Mauricio Salazar, regional manager for LAD. ¨This result is very positive considering that the firm competes in a market that sells about 60,000 medium displacement units, thus achieving a market share of almost 5%, which is a good percentage for a niche brand¨.

Assembly in Colombia has become one of the most important events of 2022, marking the line before and after in the country not only because of the investment in equipment and physical facilities; but also to create jobs, train and improve standards, both for the company and for national suppliers.

“All of this has taken Royal Enfield to the next level, giving us more room in terms of tariff costs and price support, with the dollar being very volatile throughout 2022,” they said, noting that prices have not changed. increased by more than 6 months¨,Salazar’s signature

Models such as the Himalayan, Scram 411 and Meteor 350 are being assembled in the country today, and new models will be introduced throughout the year, delivering double-digit growth, much greater market penetration and a doubling of monthly sales.

An example of these is the Meteor, which was not assembled in Colombia in 2021 and sold an average of 54 motorcycles per month. In 2022, assembly began in the country, thanks to which, by the end of the year, it was possible to achieve sales of more than 110 motorcycles on average per month.

This year, with the introduction of new models and the strengthening of the portfolio, growth of more than 50% is expected, with sales exceeding 4,500 units. In addition, he expects to increase his market share above 7%. With the aim of having an average monthly sales volume exceeding 400 units in the country.

¨Royal Enfield faces big challenges and new portfolio. In 2023 we will have a motorcycle modelcicleta which is aimed at a younger audience and a segment that we want to keep. That’s why we are working on strategies that allow us to reach them much more, with details of technology, design, colors and specifications¨. Mauricio Salazar, LAD Regional Manager.

At present, the Indian company already has 20 stores throughout the country and 48 technical service centers in the main departments and municipalities of the country; which strengthens the after sales service for those who are part of the Royal Enfield experience.