• Driven by its commitment to investing tens of millions of dollars, Emirates unveils its strategy to bring the important experiences it offers its passengers and employees to advanced digital channels.
• The Emirates Pavilion at Expo 2020 Dubai is being redesigned as an innovation hub. These innovations include Emirates’ Metaverse and NFT projects.
• Emirates’ move is in line with Dubai and the UAE’s strong progress in building the digital economy and their initiatives in everyday consumer services and the latest technologies in business, virtual assets and artificial intelligence.

In the near future, Emirates will launch NFT and provide exciting experiences on the Metaverse for its passengers and employees.

The airline, which has built a reputation for its innovative products and customer-centric services, shared its plans to design new experiences unique to the world of Metaverse, as well as NFT, which is both benefit-based and collectible. The first projects are already underway and are expected to be launched in the coming months.

At the same time, Emirates announced that the Emirates Pavilion at Expo 2020 will be redesigned as an innovation hub, and talented people from around the world will gather here to bring the airline’s forward-looking projects such as Metaverse, NFT and Web3 to life.

Sheikh Ahmed bin Saeed Al Maktoum, CEO and Chairman of Emirates Airline and Group, said in a statement: “Dubai and the UAE are taking the digital economy world by storm; It moves forward with a clear and distinct vision, enabled by the support of applied policies and legal frameworks in areas such as virtual assets, artificial intelligence and data protection.”

“Emirates has always been a company that embraces technological advancements to improve business processes, better serve passengers and enrich the skills and experience of its employees. We are very excited about the opportunities in the digital world of the future and we are committed to a huge investment in financial and resource allocation to develop our products and services using advanced technologies that will be very beneficial to the revenue, brand experience and operational efficiency.

“The redesign of the future world-themed Emirates Pavilion at the Expo as a hub to develop future-proof cutting-edge experiences aligned with the UAE’s vision for the digital economy is a tentative step.”

Emirates continues to work with industry partners for its Web3 strategy and to recruit talented people for projects waiting to be implemented.

Emirates is no stranger to providing experiences and interaction with its passengers in the digital world; Via emirates.com and the Emirates app, full, in 3D and 360 degrees has been pioneering web virtual reality (VR) technology initiatives for over five years, presenting in-flight experiences from its aircraft. Before performing electronic pre-flight ticket checks, passengers can see where to sit on the 3D seat map; Passengers who want to buy tickets can reserve their preferred seats in the 3D environment. This award-winning technology works with all devices without the need for external applications or plug-ins.

Emirates last year, Oculus store own VR app It was the first airline to launch. This application allows users to experience lifelike, real-life and interactive in-cab experiences on Emirates’ main service aircraft, the A380 and Boeing 777-300ER Gamechanger aircraft. For example, users can ‘take’ items from the Onboard Lounge, ‘turn on’ the shower in the ‘Shower Spa’ or close their doors when leaving the suites. They can even examine the inside of the cockpit.

At the Emirates Pavilion at Expo 2020 Dubai, VR adventures, which provide in-flight experiences on the aircraft of the future, were the most popular event under the themed experiences “future of the commercial aviation industry”.

Source: (BHA) – Beyaz News Agency