The Social media They are not only a place to share ideas, make friends, keep in touch with people nearby and have fun, but also a place to shop. The future continues to evolve to make life easier because now it will be possible Try on clothes and accessories with augmented reality (AR).

Snapchat Announced on Thursday at Annual Creators Summit What are they Expand its Augmented Reality features so that users can use their mobile phone cameras to virtually test clothes, glasses, sneakers and other products.

Is named To dress The test center that will be inside the app so that in the future it can be used as a A kind of shopping center Where network users will be able to find clothes from different brands, try on how they look and whether they like to buy them.

Შ Accordingly TheVerge, The company announced the feature It is not intended to be a shopping catalog like e-commerce sites like Amazon.But as an interactive, fun and entertaining option.

“This is not just a product feed tab,” he said in an interview TheVerge Carolina Navas, Director of Augmented Reality Strategy and Product Marketing at Snapchat.

He assured that he also thinks about the field of fashion related to self-expression, where people want to look for their style. By trying on clothes with AR, you can ask your friends for advice about your appearance when you have fun together.

And that’s what the Dress Up Center allows Try the item, but also take a photo of what the clothes look like to share and ask friends for their opinion. On the other hand, the feature will have creators content, fashion tips and brand ideas that will be adapted to the user’s taste and location.

With the help of algorithms, the clothes will be adapted to the taste of the user, who will be able to make a purchase with just a few touches on the platform.

With AR Fitting Room it will be possible to resolve any doubts that people may have about buying a T-shirt or blouse online for fear of what they will look like, in addition there may be large objects such as furniture in the future. Found so that users could have a dimension if they fit into your home.

Snapchat noted that the ability to test clothing in AR is increasing, His measurements say that more than 250 million users have used AR lenses for this model and that more than 5 billion have tested virtual garments. In addition, it has a higher percentage of sales this way than conventional advertising. Thus, a challenge for SnapcThe hat needs to be expanded with its clothing catalog to cover more experience Its users through AR.

In the meantime he also announced A new technology called Snap AR Image Processing, Which uses machine learning to take photos of products and turn them into 3D models. This technology comes from the company Forma Virtual trial (Virtually try) Clothes.

All users have to do is take a full selfie for the program to scan them and put on clothes.

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