Lately, we are seeing giant companies from many different industries changing their logos. For example, Nokia recently changed its logo after 60 years. Car manufacturers such as Audi, Lancia and Citroën also took similar steps.

Now one of the world’s largest beverage brands. from Pepsi A similar movement came. The US-based soft drink manufacturer announced that it has changed its logo.

Here’s Pepsi’s new logo

This change from Pepsi came after 15 years. In the previous logo, the Pepsi lettering was next to or below the emblem with red, white and blue colors. The name of the company will be black with the current change. placed in.

We see that the brand name is written in capital letters on the Pepsi logo, which has been around for 125 years. Todd Kapplan, head of the company’s marketing division, said the old logo was lowercasecourageous and confident’ While he says it doesn’t reflect the mood, he says the sharper capitalized logo can.

In addition, the new logo of the brand reminds of old times and thus to a nostalgic mood We can see that he has Therefore we can say that it looks much better than before.

Pepsi last month sugar-free drinks announced that it would be the brand’s primary strategy. This is why the black color seen in zero sugar colas is placed in the name in the middle of the iconic tri-color decal. Kapplan said they are deliberately putting this color in their sugar-free drinks that will lead the brand. The giant company had started moving away from sugar as consumers started avoiding sugar.

Change of the Pepsi logo over the years

Pepsi has changed names many times since the late 1890s. The last logo change took place in 2008. If you look at the image from above, you can see that the new logo Reminds me of the Pepsi logo that was etched in everyone’s mind in the 80’s and 90’s. Again, we can understand.