One of the most important things for brands is recognition. For this reason, to have a permanent place in the consumer’s mind, their to the visual aspects they try to deal with. The focus here is on investigating the effect of colors on perceptions, attitudes and behaviors. color psychology they use.

When designing their various elements, especially the logo, brands pay attention to be compatible with the promises they offer to their consumers. The compatibility of the promises with the visual elements keeps the brands in the mind of the consumer by creating consistency. a stronger place causes them.

Each color has a different meaning and in our subconscious Considering that it evokes different emotions, the colors are used by the brands for their marketing activities. not chosen by chance It wouldn’t be hard to say.

So let’s start with red, the color that stimulates the subconscious the most.

Red colour; passionfire, desire, Loveblood, strength, anger, excitement, energy, courage It symbolizes concepts such as danger and danger and stimulates these feelings in our subconscious.

In addition, the color red is known to increase blood pressure and energize. Because it reminds us of our physiological needs tasty has effect.

Why do brands use red?

sense of urgency awakening, symbolizes importance and seek attention It is preferred by brands.

Special arouse appetite, It is often preferred in the food industry.

For example, brands like Coca-Cola, McDonald’s, Pizza Hut, CNN, YouTube, Netflix prefer red color in their logos.

Orange, a combination of yellow and red, represents the strengths of both colors.

Orange colour; enthusiasmenergy, excitement, assertiveness, friendlinesshappiness, optimism, extraversion and reflect the temperature.

Refreshing Since it is a color, the person feels energized and enthusiastic.

It is used by brands to encourage impulsive shopping due to its motivational nature.

For example, usually orange color is preferred on e-commerce sites. It’s no coincidence.

Among the brands that prefer the color orange, we see brands such as Trendyol, Hepsiburada, Amazon and JBL.

Yellow, which symbolizes the sun and warmth, has a stimulating effect.

yellow color; light, hope, joy, optimism, consciencecharm, friendliness, openness, youthIt signifies creativity, energy, transience and curiosity.

In addition, the color yellow makes the person feel happy and happy sense of spontaneity It is known to awaken.

Yellow color is preferred by brands for its attractiveness.

The color yellow is especially important because it awakens the mind and creates a sense of wonder. in display cases and packaging is commonly used.

In fast food restaurants, red is used to appreciate customers. for a quick exit from the restaurant yellow is used.

Brands such as Snapchat, Nikon, IKEA, PTT Cargo prefer to use yellow in their logos.

The green color, the symbol of nature, creates a dynamic perception in the subconscious.

Vegetable; development, wealth, hope, healthsymbolizes concepts such as peace, conservatism, naturalness and trust. Darker shades of green represent more wealth, status and prestige.

Since it is usually associated with nature, optimistic feelings It also creates a relaxing perception by waking it up.

It is often preferred by organic and nature-friendly brands.

Yves Rocher or The Body Shop Eco-friendly brands such as nature-friendly brands often favor greenery to emphasize their environmental sensitivity and generate feelings of peace.

In addition, luxury brands such as Rolex prestige We see that he prefers dark green to stimulate his perception.

Brands such as Starbucks, Garanti Bank, Rolex, Lacoste use the green color in their logos.

Blue, the color of the sky and the sea, has a relaxing effect.

Blue color; cold, calmcleanliness, tranquility, reliabilitysincerity, loyalty, wisdomIt symbolizes concepts such as authority, success, professionalism, eternity and honesty.

Light blue, with its evocation of the feeling of cleanliness and coolness cleaning and beverage brands often used by

Dark blue symbolizes more seriousness, reliability and strength. Therefore in the financial sector is strongly preferred.

Brands prefer blue to create the “trusted” image.

By using this color, brands are generally unaware of consumers. success, quality, sustainability and trust tries to evoke concepts such as For this reason, it is often used in official institutions, banks, technology and similar sectors.

Moreover for increasing efficiency Blue color is often preferred in offices.

We see brands like Twitter, Facebook, LinkedIn, Samsung, İşbank and Pfizer prefer blue in their logos.

The distinguished color that unites the passion of red and the determination of blue: purple!

purple color nobility, mystery, prestige, luxury, prestige, royalty, success, creativity, wealth, elegance and wisdom.

Light shades such as lilac while calm used to create.

It is preferred by brands who want to be remembered as a creative brand.

luxury brands He often uses purple to create a sense of nobility and prestige.

By the concentration enhancer education-related brands is also used by

Brands such as Instagram, Milka, Twitch and Yahoo also prefer purple.

Color authority: Black.

Black color; power, prestige and passion, mourning, mystery and control. It is a stylish and striking color.

It creates the image of fearless and courageous. Therefore authoritative It is often preferred by people.

Black color causes price perception to increase.

Elite customer segment Targeting brands generally prefer black color.

fashion and cosmetics Black color is often used in the industries.

Luxury brands generally prefer black in their logos.

The color of minimalism and simplicity: White.

White color; neatness, purityIt symbolizes concepts such as virtue, impartiality, clarity, stability and simplicity.

Because it’s a bright color calm It has a giving effect.

Brands generally prefer white colors to create contrast.

White color, so that logos stand out It is usually used with different colors. In addition, the use of white color in the logo is the most stability It is preferable to create a perception.

The white color is used in most logos.

As you can see, nothing about brands no coincidence. Which brand do you think used colors most successfully?