This was expressed by executive director Sundar Pichai, as Ukrinform reported with reference to Engadget.

“Will people be able to ask questions to Google in the context of search and interact with LLMs (large language models – ed.)? Exactly,” he said in an interview with The Wall Street Journal.

Google has already said it plans to integrate LLM into its search engine, but for the first time, the company has announced its plans for dialog features.

“The opportunity space is bigger than before,” Pichai said, adding that advances in artificial intelligence will increase Google’s ability to respond to many search queries.

The publication writes that this move was not unexpected, especially after Microsoft released a version of its own Bing search engine that uses the OpenAI ChatGPT AI engine.

But the publication writes that Google’s aforementioned implementation will potentially have a greater impact, given its 93.4% of the global search market share.

Despite reducing costs by accelerating work on new products after the success of ChatGPT, Google is advancing its AI efforts.

In March, Google opened public access to the AI-powered chatbot Bard. However, the company has not integrated it into its search engine, instead offering it on a separate site through a waiting list.

The company plans to deepen the collaboration between its two main AI divisions, Google Brain and DeepMind.

As reported by Ukrinform, Sam Altman, CEO of the OpenAI initiative, which developed the chatbot with artificial intelligence (AI) ChatGPT, believes that AI technology will change society as we know it, but it also brings certain dangers.

More than a thousand people, including billionaire Elon Musk and former Apple co-founder Steve Wozniak, signed an open letter calling for “stopping” the development of powerful AI-based systems to give them time to stay safe.