ABOUT Instagram updates its Reel editing system to try and compete with tik tak. Meta, the parent company of Instagram, said that new editing tool now available worldwide for iOS and Android.

The new tool combines video clips, audio clips, stickers and text on one screen, making it easier to view and edit these elements. The company said in a blog post that more editing tools will be added soon.

Video creators will be able to access the Trending tab to see which songs and hashtags are currently trending. This will help creators identify trends and create content that is relevant and interesting to their audience.

Other changes

In addition, Instagram has updated the Reels Insights page to provide more details on how each video performs. Creators will be able to see total watch time and average watch time, which will help them better understand how viewers are interacting with their content.

Instagram has also expanded the gift monetization feature to more countries, including Australia, Canada, France, Mexico, New Zealand, and the UK. Content creators will be able to see who sent gifts and thank their generous fans. Content creators celebrated the update.

“The number of views is only one part of measuring the effectiveness of your videos. It’s very important to go in and understand how your Moments work based on specific variables. I often try different hooks or introductory lines. Watching the airtime will help me figure out where the viewers have fallen, and then I can tweak the hook from there. Insights help me bridge the gap between me as a creator and my audience. I may find the video amazing, but watching the watch time allows me to better understand what my viewers are doing.“said LA-based comedy maker Skcacci.

With these updates, Instagram hopes to attract more users and compete with TikTok, which is a huge hit with young people around the world. Now it remains to wait and see if the changes will be successful and will attract more content creators to the platform.

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Source: Meta

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